Hot Girl Hike
The last drop of the spring season was planned to roll out with a bang, featuring disruptive, high-tech pieces perfect for hiking and climbing.
However, due to last-minute production delays, two collections had to be released simultaneously, throwing a wrench into our forecasted plans.
The Challenge
Quickly design a new campaign that seamlessly combined a thoughtful, brand-driven narrative while educating buyers on the innovative features of new, high-tech pieces.
The Outcome
The Hot Girl Hike collection, the final major drop of the spring season, featured buttery-soft sets and high-performance pieces designed for ultimate comfort and versatility—perfect for everything from daily errands to your next workout.
Social-First Content
Dynamic and educational, our email campaign drove +13% in email-related revenue along with +58% in website traffic.
Product Copy
LEAD COPYWRITER
E-commerce Photography
CREATIVE DIRECTION, PRODUCTION, CASTING, STYLING
