Cann x Wondery
Brokered partnership and creatively produced the timely 420 campaign with social tonic beverage company Cann to launch Wondery’s “Colorado Fourteener’s” bucket list water bottle. The buzzy collaboration resulted in +57% social reach, +15% website traffic, and +42% in sales.
The “Rocky Mountain High” mantra married Cann’s cheeky brand voice with Wondery’s adventurous spirit.
We believed our audience was ready for and eager to engage with edgier humor. Our surprise-and-delight campaign was warmly received, providing valuable insights into future opportunities for using a playful tone and delivering unexpected experiences.
