Desert Drop
The largest drop of the spring season, The Desert Drop Capsule Collection was loaded with disruptive, high-tech pieces deserving of a full-court press.
The Results
We enjoyed a substantial +13% in email-attributed revenue for the campaign period and +58% in website traffic. Social played a major role in driving sales with +50% reach and +50% conversions, despite -50% less in influencer spend.
Moving Picture
CASTING, ART DIRECTION, STRATEGY
Filmed, directed, and edited by Cameron Nehrer of Guesthouse
ART DIRECTION, STRATEGY, COPYWRITING
Dynamic and educational, our email campaign drove +13% in email-related revenue along with +58% in website traffic.
Product Copy
LEAD COPYWRITER
E-commerce Photography
CREATIVE DIRECTION, PRODUCTION, CASTING, STYLING
Public Relations
ART DIRECTION, DESIGN, COPYWRITING, PR STRATEGY
Our custom gifting boxes were sent to outdoor, lifestyle, and fashion editors and influencers to introduce the brand to a more editorial, fashion-forward audience. We styled the collection in a trending Gorpcore* aesthetic to capture the attention of writers and stylish consumers.
What’s “Gorp”?
“Gorp” (good old raisins and peanuts) alludes to the classic trail snack.
“Gorpcore” is a fashion aesthetic incorporating utilitarian clothing often worn by outdoorsy people with more everyday wear.
Boxes included all six items from the capsule, a Parks of the United States Bucket List Water Bottle, gold Joshua Tree National Park sticker, gourmet trail mix, “meet the new lineup” product info insert, and a handwritten postcard.
