Wondery Outdoors Holiday

Creatively conceived, produced, styled, and wrote copy for Wondery’s 2023 Holiday campaign, “Merry and Bright,” resulting in +77% revenue from year prior.

Coming off of a new collection launch that featured exciting pops of color and high-vibe textures, my goal was to design a campaign that helped customers reimagine their Wondery outdoor apparel as statement pieces for holiday festivities. Identifying the customer as a dynamic woman who can go from granola to glam, my team seamlessly integrated the new elevated holiday motif across all channels.