Wondery Outdoors Rebrand Launch
Inspired a diverse audience in the pursuit of outdoor adventure through inclusive messaging and innovative products.
The results: +75% MoM sales growth as a direct result of a comprehensive 360° rebrand campaign that fostered an emotional connection between customers and the brand.
Website Overhaul
COPYWRITING, ART DIRECTION
Together with the Wondery marketing team, I animated the ecommerce storefront, email and social channels with refreshed branding, community-driven language, and mission-aligned imagery.
Social Teasing
CREATIVE DIRECTION
Our four-phase relaunch approach focused on brand awareness, product discovery, community action, and loyalty.
Rebrand Photoshoot
CREATIVE PRODUCER, DIRECTOR
Email Marketing
ART DIRECTION, COPYWRITING
E-commerce Photography
CREATIVE DIRECTION, STYLING
With the goal of elevating the brand to attract active and social West Coast and East Coast millennials, I redesigned the company’s e-commerce photo standards to include warmer art direction and dynamic styling.
