Neill/Aveda Education Catalogs
I wrote, designed, edited, and supported most of the photography needs for Neill company’s 2021 and 2022 beauty industry education catalogs.
These publications were vital tools in this B2B space, showcasing the value of the Neill/Aveda network beyond the prestige products.
In 2022, this publication also acted as the official unveiling of the company’s new rebrand. Leaning deep into the rich heritage of a family-owned business, the catalog reflected the theme of nostalgia and asked customers to consider their own legacy as artists.
FW22 Catalog
“A complex braid of stories, our heritages are woven from bloodlines, love stories, friendships, hardships, and triumphs…Ultimately, this lifelong journey of discovery and growth becomes our lasting legacy.”
FW21 Catalog
“The world will never be the same and neither should you.”
“The Come Back” issue reiterated a tone of empathy and incited inspiration for artists after the gut punch year of 2020. Did salon owners cry when I presented the letter from the editor on a network call? Yes, yes they did.
Use the menu below to explore the publication.
